P / 01
Spatial
Architecture, environment and flow — the physical conditions for experience.
IV001 — Total Experience Design™ Strategic Advisory · Design Lab · Est. 2026
Spaces & places,
designed end‑to‑end.
A new framework for transformational fan, audience, visitor and customer experiences — engineered for ambition, built for delivery, measured by return.
London · New York · Singapore Scroll to begin © 2026 Interval Studio
A new approach to experience design.
Interval is a global strategic advisory and design lab developing transformational fan, audience, visitor and customer experiences through adaptable spaces and places — via a Total Experience Design™ approach.
Spaces and places need to be more multi-modal than ever before to deliver transformational experiences for everyone, and greater returns on investment. The creative thinking, technology, content and ambition is available — but the process and full-spectrum framework is not.
We exist to close that gap. Quietly, rigorously, end-to-end.
Ambition deserves a method.
90%
Of life now spent indoors or in designed environments
1.5×
Higher dwell time in multi-modal venues vs. single-use
5
Disciplines required to deliver true total experience
2026
The year experience becomes infrastructure
Today, ambition is rarely the limiting factor. Capital is available. Technology is mature. Audiences expect more — and are willing to reward those who deliver.
What's missing is a connective tissue: a single framework that holds spatial, technological, brand, content and human dimensions together across the full lifecycle of a place. Without it, ambition fragments. Operational teams cannot deliver. The return on investment falls short of what the original vision promised.
Interval was founded to provide that connective tissue.
IV002 — The Framework
Total Experience Design™ holds the whole picture together.
Five pillars. Four phases. One continuous process.
Total Experience Design™ is a complete operating system for places. It binds the five disciplines that shape how a space feels — Spatial, Technology, Brand & Digital, Content, and Time — to the four phases that govern how it gets made: Vision, Master Planning, Realisation, and the Human Foundation it all returns to.
Time sits at the centre because experiences unfold. A place is not a product shipped on a date; it is a system that must perform from opening day through every season that follows.
IV003 — The Five Pillars
What we hold in balance.
IV004 — The Process
Four phases, anchored to the human.
PH / 01
Human Foundation
Every project begins and ends with the people it is for. We define the audiences,
the operational teams, and the stakeholders whose lives the place will touch — and
we build the brief from their reality, not from precedent.
PH / 02
Vision
A sharpened, defendable point of view on what the space must become — and why it
matters now. This is where ambition gets articulated in a form that survives
contact with reality.
PH / 03
Master Planning
Translating vision into a buildable, fundable, operable plan across all five
pillars simultaneously — so spatial, technology, brand, content and time decisions
reinforce rather than contradict one another.
PH / 04
Realisation
Holding the line from groundbreaking through opening and into ongoing operation.
We stay close enough to protect intent, and step back early enough that the
client's team can run it.
FIG. 04 — Model on plans, Phase 03
A practice built for the gap between ambition and operation.
We are not an architecture firm. We are not a brand consultancy. We are not a technology integrator. We work alongside all of them — and we are accountable for the experience that emerges from their combined work.
Senior, small teams. Embedded for the full arc, or brought in to unstick a single phase. Always under one framework, so nothing falls between the seams.
What we've made.
Civic Amphitheatre
A place designed to gather a thousand strangers and dismiss them as a crowd.
- Spatial
- Content
Coastal Pavilion
Built to perform on opening day — and to still perform in twenty years.
- Spatial
- Time
Cultural District
A monumental sequence of layered forms framing a single distant figure.
- Spatial
- Brand & Digital
- Content
Tell us what you're trying to build.
We work with a small number of clients each year. If you have a place to make, remake, or rethink — and the ambition to do it properly — we'd like to hear from you.
hello@interval.studio London · New York · Singapore